The Municipality of The Hague has developed Grote Marktstraat into the city’s main shopping street with an international ambience. The street has been turned into a sophisticated, car-free shopping boulevard. In line with this ambition, the old Sijthoff City has been transformed from a down-at-heel 1980s office building into a sophisticated retail Mecca.
Now that the Houthaven neighbourhood is no longer used for the transhipment of timber, this section of land is changing into a mixed creative area, while retaining its industrial character. Soon this will be home to large ships, stylish fashion, rugged factories, lively television recordings and theatre shows. Mediahaven turns making television into a public and open experience, and it is a creative pioneer that has brought expression to the transformation of Houthavens.